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Industry News & Trends / Business & Markets
on April 12, 2018

Effective science communication must have human voice

Scientist says effective scientific communication must use trust, emotion and social identity

Although researchers and scientists have the facts to back up their arguments, how they communicate with the general public is not effective, according to Dr. Alison van Eenennaam, of the department of animal science at University of California-Davis.

Scientific presentations are dull and boring, van Eenennaam said.

“But the general…

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