Jayson Lusk, PhD, will share his research findings on consumer beliefs, knowledge, and willingness-to-pay for specific attributes, such as cage-free eggs and slow-growth broilers at the Animal Agriculture Alliance’s 2018 Stakeholders Summit set for May 3-4 at the Renaissance Capital View Hotel in Arlington, Va. Discounted early registration fees and a special hotel rate are available through April 1 (pending availability). To register, visit http://animalagalliance.org/summit.

Lusk is a distinguished professor and head of the Agricultural Economics Department at Purdue University. After earning a BS in Food Technology from Texas Tech University in 1997, he received a PhD in Agricultural Economics from Kansas State University in 2000. He has published more than 190 articles in peer-reviewed scientific journals on a wide assortment of topics ranging from the economics of animal welfare to consumer preferences for genetically modified food to the impacts of new technologies and policies on livestock and meat markets to analyzing the merits of new survey and experimental approaches eliciting consumer preferences. In 2015, he was named a fellow of the Agricultural and Applied Economics Association.

Lusk will present recently conducted research supported by the Alliance, Food Marketing Institute and the Foundation for Food and Ag Research. The research findings focus on consumer beliefs, knowledge, and willingness-to-pay for specific attributes, such as cage-free eggs and slow-growth broilers. The research team surveyed more than 3,000 respondents who were asked to make a series of choices among products that vary in price, production practices, labeling claims, product color and appearance. To view the research results, visit http://bit.ly/2pG2bfZ.

“This research is a key component to bridging the communication gap between farm and fork,” said Kay Johnson Smith, Alliance president and CEO. “Understanding consumer-purchasing values can help food companies, farmers, ranchers and the agriculture industry connect with customers and start meaningful conversations about animal welfare and sustainability.”

Be sure to check the Summit website for the most up-to-date Summit information. You can also follow the hashtags #AAA18 and #ProtectYourRoots for periodic updates about the event. For general questions about the Summit please contact summit@animalagalliance.org or call (703) 562-5160.