Hotraco Group has appointed Erik Helmink as director of the Hotraco Agri division. Helmink will be responsible for further developing the division’s global strategy and the professionalization of the Sales and Marketing Team.


"I am delighted with Erik's appointment. His extensive experience in marketing, sales and business development will give our leadership team considerable breadth and depth, which will strengthen and consolidate our Hotraco Agri division as a leading provider of innovative concepts for agribusiness. We strongly believe that Erik's strategic thinking and global know how, will contribute to the development of new, innovative solutions and market-driven concepts on a global scale," according to Diederik Fetter, CEO of Hotraco Group.