Petaluma Poultry has introduced tray-less packaging that reduces volume by 73% and waste by 62% over conventional chicken packaging. According to the company, the new packaging allows 25% more items to fit into a shipping container.

John Bogert, the CMO of Coleman Natural Foods, the parent company of Petaluma Poultry, said reduction in the amount of cardboard used, and the corresponding savings in fuel for transport, result in a smaller carbon footprint. "It makes sense for our customers, retailers and the environment," he said.