News and analysis for the global poultry industry.
Industry News & Trends / Broiler Husbandry / North America
on April 30, 2018

Perdue advised to change or remove Harvestland ads

Company says it doesn’t feel the ads misled consumers into thinking all Perdue chickens are raised using organic methods and is appealing National Advertising Division’s decision

Perdue Farms is appealing recommendations from the National Advertising Division (NAD) that it modify or discontinue its television and online commercials for its Harvestland Organic brand.

NAD, a unit of the advertising industry’s system of self-regulation that is administered by the Council of Better Business Bureaus, stated that it…

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