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Industry News & Trends / Business & Markets
on May 21, 2018

Brand promise is foundation of a brand-building house

Brand expert discusses elements of a strong brand

Comparing a brand to a house, Ann Kehoe, global head of brand at Alltech, said a brand promise is the foundation of a brand-building house.

Kehoe spoke at ONE18, The Alltech Ideas Conference, Monday in Lexington, Kentucky.

She went on to “build the house,” saying loyalty is the…

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