on June 22, 2018
How egg marketing campaigns increase consumption
Repositioning eggs from being a commodity through careful branding and positioning has been proven to raise sales and consumption.
With global egg production growing by 27.5 percent between 2006 and 2016 – surpassed only by aquaculture (+72.9 percent) and chicken meat (+47.3 percent) – one may wonder whether it is really necessary to market eggs. Are they not simply a commodity product that everyone is familiar with and has…