News and analysis for the global poultry industry.
Business & Markets / Egg Production
on June 22, 2018

How egg marketing campaigns increase consumption

Repositioning eggs from being a commodity through careful branding and positioning has been proven to raise sales and consumption.

With global egg production growing by 27.5 percent between 2006 and 2016 – surpassed only by aquaculture (+72.9 percent) and chicken meat (+47.3 percent) – one may wonder whether it is really necessary to market eggs. Are they not simply a commodity product that everyone is familiar with and has…

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