Slow-growth chicken consumer opinions can be swayed
Consumer willingness to pay more for products from slower-growing broilers depends largely on the information they receive, study reveals.
Consumers do not presently know much about the differences between conventional chicken breeds and slower-growing breeds, and as a result, their opinions can be swayed pretty easily, according to a recent study.
Dr. Jayson Lusk, professor and department head at Purdue University's department of agricultural economics, presented the results…
Read the full article in WATT PoultryUSA August 2018