News and analysis for the global poultry industry.
Business & Markets / Broiler Husbandry
on August 15, 2018

5 digital food marketing trends for poultry producers

A Google account executive gives inside perspective as to what drives consumers’ food-buying decisions in an electronically obsessed era.

“Marketing has changed drastically in a short amount of time,” said Steve Lerch, account executive for government, agriculture and industry associations with Google, at the 2018 World Pork Expo held in Des Moines, Iowa. If a company’s marketing, communications or public relations strategy looks the same as it did even…

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