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News and analysis on the global poultry
and animal feed industries.
on August 19, 2009

Sobeys launches new line of chicken

Sensations by Compliments is available across Ontario.

Canadian grocer Sobeys Ontario has launched a new premium-quality, private-label brand, Sensations by Compliments. 

The line includes:
• Sensations boneless and skinless chicken breasts (also available in Value Pack sizes)
• Sensations skinless chicken breasts
• Sensations chicken thighs (also available in value pack sizes)
• Sensations boneless chicken thighs (also available in value pack sizes)
• Sensations chicken fillets
• Sensations chicken drumsticks (also available in value pack sizes)
• Sensations chicken fryers
• Sensations chicken wings (value pack).

Sensations by Compliments Air Chilled Fresh Chicken is now available at Sobeys, Foodland and IGA stores across Ontario.

Stellarton, Nova Scotia-based Sobeys Inc., is a wholly-owned subsidiary of Empire Company Limited.

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