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News and analysis on the global poultry
and animal feed industries.
Broilers & Layers
on August 24, 2018

Can big data make sense of the poultry industry?

The expectations for big data in the poultry industry are high, but questions surrounding its use remain unanswered.

The term “big data” describes the tremendous amount of information that a business generates daily, and companies are starting to extract insights that lead to better decisions and strategies using complex analysis of that data. 

We know companies such as Google, Facebook and Amazon are using big data approaches to…

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