News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter / Broilers & Layers / Chicken Marketing Summit News / North America / Industry News & Trends
on July 23, 2018

How to differentiate poultry with branding, transparency

As consumers continue to call for transparency, branding is a key differentiating factor for companies looking to increase profit margins on poultry.

“The call for transparency is real,” said Steve Sands, vice president of protein, Performance Food Group (PFG) – and poultry retailers and marketers can’t ignore this or hope that consumers’ desires for more information about where their food comes from will go away any time soon. Instead, foodservice companies need…

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