News and analysis for the global poultry industry.
Poultry Welfare / Broiler Husbandry / Europe
on August 24, 2018

How chicken, egg producers can win public trust

Initiative offering direct access to poultry and other farms helps to build consumer trust, engagement

It can be hard to understand what you can’t see, and this applies as much to poultry meat and egg production as anything else. An initiative in the U.K., however, now in its 13th year of bringing farmers and the public together, has resulted in more than 2 million…

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