Shenandoah Valley Organic chicken will be available to over 23,000 festival goers at Farm Aid on Sept. 22. Homegrown Concessions will be serving SVO Farmer Focus organic chicken, as well as other items.

SVO farmers will also be on hand in the Homegrown Village to meet with consumers and give them a chance to meet their farmer, learn about their innovative Farmer Focus Business Model, and try out the Farm ID feature on their website.

“Farm Aid is a perfect fit for SVO and our Farmer Focus brand,” according to Jefferson Heatwole. “Their mission to strengthen family farm agriculture aligns with our values of farmer prosperity and transparency.”


With SVO’s unique Farmer Focus model, farmers own the chickens they raise organically and humanely, which results in more money in their pockets and control over their farm. The entire Farmer Focus product line includes a Farm ID that allows consumers to go online and find the exact farm that the chicken in that package was raised.

Scheduled performers range from Willie Nelson to the Dave Mathew’s Band, promising to draw a mixed crowd of people that care about the future of the American farm. “As we continue to grow and be included on shelf in new retailers and markets it is important for us to share the Farmer Focus story directly with more consumers,” Heatwole added.