News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets
on November 4, 2018

E-commerce presents opportunities, challenges for chicken

Chicken buyers’ worlds are changing rapidly as consumers go online. Poultry is well positioned to stay in the online shopping cart.

E-commerce is reshaping the chicken industry and the global economy. Motivated by shifting consumer behaviors, traditional retailers are either changing or being left behind. Meanwhile, a new crop of online-only companies are fighting for a place in the market.

As part of the 2018 Chicken Marketing Summit, WATT Global…

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