E-commerce presents opportunities, challenges for chicken
Chicken buyers’ worlds are changing rapidly as consumers go online. Poultry is well positioned to stay in the online shopping cart.
E-commerce is reshaping the chicken industry and the global economy. Motivated by shifting consumer behaviors, traditional retailers are either changing or being left behind. Meanwhile, a new crop of online-only companies are fighting for a place in the market.
As part of the 2018 Chicken Marketing Summit, WATT Global…