News and analysis for the global poultry industry.
Industry News & Trends / Broiler Husbandry / North America
on October 9, 2018

How USDA Process Verified Program helps market poultry

PVP allows companies to prove their marketing claims and be more transparent, all certified by a third party.

Companies looking to differentiate their products can do so with a variety of different marketing claims: organic, all vegetarian-fed diet or no antibiotics ever (NAE). But, it is not just enough to make these claims on a product label – they have to be true. One way to not only…

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