Pas Reform has appointed Mr. Mihai Rognean from Bentley Industry SRL as its distributor and representative in Romania, the latest development in the company’s on-going program of international expansion.
Bentley Industry has more than 12 years’ experience in the Romanian poultry industry and its specialist team offers customers a full range of solutions, sales and after-sales services.
They will now be supplying Pas Reform’s range of integrated hatchery solutions, including incubators, hatchery automation systems and heating, ventilation and air conditioning (HVAC) services, together with specialist support and training.
Bentley Industry’s sales team includes veterinarians who have extensive experience and knowledge and are keen to explain the science of embryo development and the benefits of Pas Reform technologies in order to deliver economic advantages to the domestic poultry industry.
Romania’s poultry meat production sector is set for growth – stimulated by competitive productions costs, thanks to reasonable feed prices in the country, and accelerating private consumption.
However, many of the country’s producers are still using what in today’s international market would be considered out-dated incubation systems, with low adoption of process automation. Now, there is a growing interest among Romanian producers in accessing European finances to establish and upgrade incubation facilities to be more productive, reliable and economically efficient.
For this reason, Mr. Mihai is very optimistic about Pas Reform’s future in Romania. He says: "There is a real need for modern integrated hatchery solutions in Romania. Continuing investment in production and processing technology, logistics and branding ensures that the poultry sector remains one of the most dynamic in Romania’s agriculture and food industry sector."
Pas Reform’s Sales Director, Niels Stam, concludes: "Bentley Industry is a very welcome addition to our team and this further supports our plans for growth in Europe and beyond. Mihai’s experience in the poultry industry will be invaluable, both to us and to our customers in Romania, and we are looking forward to working with him and his team."