Bettcher Industries, Inc. announces that it has entered into a multi-year distribution agreement with Grasselli S.p.A and Grasselli SSI covering selected equipment segments sold into the American market.
According to the terms of the agreement, Bettcher Industries becomes the official distributor of Grasselli manual and conveyorized membrane skinners and derinders for the U.S. market. The agreement covers sales of equipment and parts, along with service activities which will be provided by Bettcher technicians.
According to senior leaders at both companies, the distribution agreement is a strong strategic fit for both entities. It combines Grasselli’s innovative skinner and derinder product designs and performance with Bettcher’s focus on primary processing operations.
Bettcher is well-positioned to support primary processing because of the company’s in-depth knowledge of yield management as well as its intimate, consultative approach to supporting America’s meat processing plants. Not only has Bettcher forged strong working relationships with a large majority of the meat processing facilities throughout the country, its yield specialists and technicians excel at providing the yield management support that primary processors seek – and have done so for decades.
Grasselli slicing equipment is not included in the distribution agreement. Existing Grasselli slicer customers in the United States will continue to be supported through Grasselli SSI, the company’s American marketing partner. Grasselli SSI will now focus its full efforts on growing slicing equipment sales and deepening business relationships with the customers of those products.
Commenting on the new distribution agreement, Don Esch, Bettcher’s CEO, stated, “This is a natural fit for both companies. Grasselli has a superior lineup of membrane skinner and derinder products, and we look forward to expanding the brand’s presence in more meat processing locations. Not only are we able to provide productivity solutions for meat processors, we’re committed to promoting the Grasselli brand while growing its reach and penetration here in the United States.”