More than 130 participants representing 80 percent of the Russian poultry industry took part in the Cobb Russia Annual Technical Seminar at the Yakhont Hotel in the Moscow region in October.
Seminar attendees came from all sectors of the poultry industry, including production and technical directors, veterinarians, hatchery and feed specialists of many large agro-industrial enterprises, including the Cherkizovo Group, Belgrankorm, Agrocomplex, Akashevskaya, Chelny-Broiler, Sfera Group, AK Bars, Verkhne-Volzhskaya and many others in the market.
"We invited all of the regional chicken producers and many significant groups attended,” said Konstantin Tishenkov, general director of Cobb Russia. “It was a very well organized meeting with a great range of topics. Our entire Cobb Russia team put in an exceptional effort to make the seminar such a success.”
Irina Likhacheva, sales director of Cobb Russia, personally greeted every participant on arrival at the hotel to show respect and gratitude for their long association, showing that the “tender, loving, care” associated with chicks also applies to her customers.
Presentations were made by Cobb Europe technical consultants Mark Foote, Paul Welten and Matthew Wilson. This panel was joined by Cobb Germany specialists, including chief veterinarian Stefan Müller-Molena, Ira Khamatshina, Galina Bukrineva, Lidia Malakheeva, Cobb Russia technical managers, independent consultant Ron Meijerhof and many others.
“This seminar is a good opportunity for middle and upper management levels to become familiar with the industry’s latest technological developments, as well as to meet and exchange ideas with each other,” Tishenkov added.
The final gala dinner honored customers who achieved record results for the Russian market. Awards were given to customers with the top results achieved for individual flocks, including:
- Best production efficiency factor of 471.1 for Cherkizovo
- Best average daily gain of 70.2 grams for Agrocomplex
- Best feed efficiency of 1.44 for Agrocomplex, and 1.45 for Chelny-Broiler
- Best livability (99.8%) for Cherkizovo
Jan Mascheck, director of Wimex Group, the largest European broiler hatching egg and day-old chick producer, said the sales growth of Cobb in the Russian market over the last few years reflects how producers across the world are benefiting from the Cobb500 broiler. Production costs are the key to profitability in such a competitive market, he said, and in areas of feed conversion, feed costs and meat yield, the Cobb500 appears to have a significant advantage.