News and analysis on the global poultry
and animal feed industries.
Livestock Feed Manufacturing / Animal Feed Additives
on January 21, 2019

Animal feed marketing challenges for the next 20 years

Where we are now, what we have done wrong and where we should go

Marketing and feed additives have had a good 20 years in the animal nutrition industry. The advent of additives on a massive scale coincided with the need to replace antibiotics in feeds, and this created an unprecedented bonanza. Marketing found a virgin industry and a new class of products…

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