News and analysis for the global poultry industry.
Poultry Breeding & Genetics / Broiler Husbandry
on February 11, 2019

Sustainability, animal health become key for breeders

Growth rate is no longer the most important factor. Now, breeders are placing greater priority on how the bird impacts and interacts with its environment.

The world is changing and the poultry industry, along with the rest of agriculture, is facing the steep challenge of feeding more people using less resources. Meanwhile, consumer preferences are changing in the developed world pressuring the industry to produce animals with high welfare using minimal medication.

Primary breeders, who…

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