News and analysis for the global poultry industry.
Animal Feed Additives
on February 4, 2019
Feed Academy

Marketing raw materials requires a different approach

Without the big funding the additives business enjoys, raw materials require a fresh approach in their marketing

A quick look through any technical magazine of our industry, or a walk through any major commercial exhibition or scientific event, will quickly reveal an astonishing truth. Our industry revolves around the world of feed additives, and for several good reasons. These products are profitable, sophisticated and promise great…

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