The new book, “Broiler Meat Signals – A Practical Guide to Improving Poultry Meat Quality” will be officially launched during a special event during the 2019 International Production & Processing Expo (IPPE) in Atlanta.

The book, written by Piet Simons and Wim Tondeur and published by Roodbont Publishers BV, contains practical information about broilers and all further steps in processing.

The 192-page book contains essential practical information about every step in poultry meat processing. With over 750 color pictures, it is a useful tool for people working in slaughterhouses, catching teams, broiler farmers, agricultural students and anyone interested in the poultry industry. The book contains practical tools and modern insights to guarantee an efficiently produced, safe, healthy and tasty product.

The book launch event and related cocktail reception will be held at the WATT Global Media booth (#C-10961) from 4 to 5 p.m. ET February 13 at the Georgia World Congress Center, during the 2019 IPPE.

During the reception, the first copy of the book will be presented to Tom Hensley, 2018 chairman of the U.S. Poultry & Egg Association and President of Fieldale Farms at 4:30 p.m. that day.


“Broiler Meat Signals” will be initially available in a limited edition, but copies will not be sold at IPPE. Copies will be made available via the Roodbont webshop.

About the authors

Piet Simons, former researcher at the Spelderholt Poultry Research Centre, received his PhD from Wageningen University in 1971, and was secretary/treasurer of the Dutch branch of the World’s Poultry Science Association from 1977 to 1991 and president up to 2002.

He is an honorary past president of the World’s Poultry Science Association worldwide, and was also secretary general for twelve years. In 2006 her received the McDougall Medal for his exemplary services to WPSA. In 2008 he was honored to be selected for the International Poultry Hall of Fame (IPHF). He is also author of the book Egg Signals (2017). He is currently president of the Foundation for Promoting Poultry Science and the ambassador of Dutch Poultry Centre in the Netherlands.

Wim Tondeur is a poultry veterinary consultant and trainer. He studied at the Veterinary Faculty at the University of Utrecht and started as a veterinary practitioner for five years in a large animal practice (1978-1983).

He has been a senior trainer and veterinarian at Barneveld College in the Netherlands (1983-1998), a training coordinator for meat inspectors and official veterinarians (1993-1998) and chief technical advisor at the joint Dutch-Vietnamese training and research center near HCMC (1998-2003).