News and analysis for the global poultry industry.
Business & Markets
on March 6, 2019

Marketing animal nutrition in 8 easy steps

Modern marketing goes beyond advertisement; it includes offering valuable information to your customers to highlight your expertise as you help them improve their profitability.

Marketing is often confused with public relations or communications, whereas others may consider marketing as the process of selling, with selling being the final act of ordering and invoicing for a product or service.

In reality, marketing is or should be the process that starts from the conception of an…

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