Wayne Farms has selected industry veteran Kevin McDaniel as vice president and general manger of the company’s fresh business unit.

In his new role, McDaniel assumes responsibility for  all fresh processing business unit operations,  including  oversight  of  sales,  production  and  live  operations  for  assets  across  10  complex  facilities in five states. McDaniel brings a wealth of leadership expertise to the  position, most  recently as  president of Aviagen North America  and  senior roles with OK Foods and Pilgrim’s  Pride. 

McDaniel’s  former  position  as  Wayne  Farms  senior  director  of  fresh  operations  and  his  28  years of experience makes him uniquely qualified for this role, said Clint Rivers, Wayne Farms  president and CEO. 

“Kevin is an operations expert and proven leader who knows our business  and  knows  our  company,”  said  Rivers.  “As  we  continue  to  grow,  his  insight  and  hands-on  expertise  will  help  us  take  advantage  of  opportunities  and  meet  the  challenges  in  the  years  ahead.” 

McDaniel arrives at Wayne Farms amid significant company expansion and industry evolution,  including  live  operations  and  production  requirements,  NAE  and  Naked  Truth  brand  GAP  2  initiatives, expanded production and staffing, along with continuously changing compliance and  regulatory mandates. 

“This is an exciting time to be coming back to Wayne Farms,” McDaniel  noted.  “The opportunities in front of us  are  things  we  wouldn’t  have  thought  possible  when  I  came  into  this  business—and  we’re  positioned  to  take  advantage  of  those  opportunities,”  said  McDaniel. “I’m looking forward to helping take Wayne Farms to the next level of growth.”  

During his nearly three decades in the industry, McDaniel has held several key positions with the  Poultry   Federation   including   chairman,   vice-chairman,   treasurer,   secretary   and   board  member, and was named the 2011 Federation Industry Man of the Year. McDaniel  earned a BS  in Agricultural Economics degree from Stephen F. Austin State University.