Responding to growing concern about animal welfare
Animal agriculture needs to better understand how consumers really feel about welfare to make smarter decisions and protect its investments.
Animal welfare is becoming an issue of greater public concern. The poultry industry, as well as the rest of animal agriculture, needs to consider how this can affect their business going forward.
Dr. Candace Croney, director of the Center for Animal Welfare Science and professor of animal behavior and well-being…