News and analysis for the global poultry industry.
Business & Markets / Broiler Husbandry / North America
on April 8, 2019

Profit predictions strengthen industry confidence

More favorable market conditions are pushing up market confidence.

2019 is shaping up to be a good year with more opportunities than challenges.

Industry confidence as measured by the WATT/Rennier Poultry Confidence Index (PCI) has been historically and stubbornly high over the last five years and, at times, setting records.

However, confidence slowly declined in the last year or…

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