News and analysis for the global poultry industry.
Business & Markets / Animal Feed Additives
on April 1, 2019

Marketing nutrition from two different directions

The way nutrition is marketed can differ markedly. Why is each method is followed or ignored?

There are two basic ways by which nutritional supplements are marketed worldwide. By “nutritional supplement” here, we will refer to everything but complete feed; such product requires a different approach. A nutritional supplement is what a farmer buys to combine with home-grown corn grain, or an additive a feed or…

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