Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced on April 9 an investment of over $6 million to help the Canadian Pork industry harness innovation to boost production, strengthen public trust, and expand markets for Canadian pork at home and abroad.
The investment was made under the Canadian Agricultural Partnership. Over $3.8 million through AgriAssurance will help launch on-farm programs for food safety, traceability and animal care and ensure compliance for the PigTrace program. Under AgriMarketing, $1.2 million will help promote and expand markets for Canadian pork and $1.1 million under AgriScience will help producers increase their production with efficient feeding strategies.
“The Canadian Pork Industry has been instrumental in establishing consumer trust in Canadian pork and helping expand markets at home and abroad. Our Government is committed to working with industry to build a stronger and more innovative pork sector, while improving competitiveness and fostering continued economic growth for our middle-class.”
- Marie-Claude Bibeau, Minister of Agriculture and Agri-Food
“The projects announced today further strengthen the Canadian Pork Excellence platform and contribute to growing the Canadian economy. Canadian pork producers take great pride in producing the nutritious, high quality pork that is in high demand in markets around the world. Our on-farm food safety and animal care programs enable producers to demonstrate their commitment to sustainable pork production.”
- Rick Bergmann, Canadian Pork Council Chair
The Canadian Agricultural Partnership is a five-year, $3 billion investment by federal, provincial and territorial governments to strengthen the agriculture and agri-food sector.
In 2018, Canada’s pork sector exports were valued at $4 billion and is a top-three exporter of pork in the world.
The Canadian Pork Council (CPC) has represented the views of Canadian hog producers for over 50 years. CPC is involved in a series of initiatives including on-farm assurance programs, traceability, animal health, market analysis and market development. The majority of its market development work is delivered through Canada Pork International (CPI).