News and analysis for the global poultry industry.
Business & Markets / Broiler Husbandry / Asia
on June 26, 2019

Asia’s poultry producers must adapt to changing demands

To benefit from Asia’s growing appetite for poultry meat, producers will have to do far more than simply raise output.

Asian demand for animal protein is widely expected to continue rising in the coming decades, yet behind this positive outlook is a market that is undergoing more complex changes.

On one hand, producers will have to become more efficient as international suppliers create greater competition, power increasingly switches to consumers…

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