News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / North America
on May 8, 2019

How important animal welfare is to 6 consumers

Diverse group shares insights on how animal welfare impacts their shopping decisions

Six meat and poultry consumers taking part in a focus group at the 2019 Animal Agriculture Alliance Stakeholders Summit all revealed that animal welfare was important to them. But the level of that importance varied.

Two of the focus group members identified as living alone, while the others were either…

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