News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets / North America
on May 10, 2019

How alternative proteins will challenge the industry

Alternative proteins are nearly a $1 billion market. A protein markets analyst offers tips for how conventional proteins can handle the change.

Alternative proteins – plant-based and cultured meat – are gaining interest among consumers and investors, but will they pose a serious threat to the established animal protein industry?

Christine McCracken, a senior protein analyst covering North America for Rabobank’s RaboResearch Food & Agribusiness imprint, discussed what role alternative proteins will…

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