How alternative proteins will challenge the industry
Alternative proteins are nearly a $1 billion market. A protein markets analyst offers tips for how conventional proteins can handle the change.
Alternative proteins – plant-based and cultured meat – are gaining interest among consumers and investors, but will they pose a serious threat to the established animal protein industry?
Christine McCracken, a senior protein analyst covering North America for Rabobank’s RaboResearch Food & Agribusiness imprint, discussed what role alternative proteins will…