News and analysis for the global poultry industry.
Business & Markets
on May 31, 2019

Marketing nutrition through local distributors

Marketing products through the right local distributor can be a short-term blessing and a long-term predicament.

Marketing is not just advertisements.

Sometimes, before that, comes the decision on how to physically place a product in a given market. Do we open a new office and hire employees to do the job, or do we assign the job to a collaborating firm? The latter will be our…

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