News and analysis for the global poultry industry.
Business & Markets
on July 2, 2019

Marketing nutrition through your own local offices

Pros and cons of opening a new market by working directly with your own people and facilities as opposed to a local distributor.

Say you are a major manufacturer of an additive or nutritional supplement in the U.S. and you want to expand your business in Belgium, for example. You consider whether to trust a local distributor or open your own subsidiary office there.

In the last issue, we examined the pros…

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