on June 12, 2019
South Carolina law prohibits misleading meat labels
Lab-grown protein cannot be labeled as meat; violators are subject to a fine and jail time
False or persuasive marketing claims have been making their way into the meat industry, confusing consumers and creating a demand for specialty products. In response, the State of South Carolina has signed a bill into place that will prohibit labeling lab-grown protein as meat.
The bill states, “A person who…