News and analysis for the global poultry industry.
Industry News & Trends / Sustainable Agriculture / Business & Markets / North America
on June 12, 2019

South Carolina law prohibits misleading meat labels

Lab-grown protein cannot be labeled as meat; violators are subject to a fine and jail time

False or persuasive marketing claims have been making their way into the meat industry, confusing consumers and creating a demand for specialty products. In response, the State of South Carolina has signed a bill into place that will prohibit labeling lab-grown protein as meat.

The bill states, “A person who…

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