Those living in the eastern part of the U.S. will be able to purchase the Holly Farms brand of fresh poultry, according to Tyson.

The North Carolina company was founded in 1958 and bought by Tyson in 1989. Tyson phased out the Holly Farms products in the late 1990s.

The fresh, tray-packed chicken will be available at markets owned by Food Lion. The Holly Farms products will replace store brand fresh chicken at Food Lion, Bloom and Bottom Dollar Food stores.