Communications veteran Terri Moore will join the American Farm Bureau Federation July 8 as vice president to lead all aspects of the organization’s communications efforts.

Moore comes to AFBF from her current position as vice president at Look East, a leading communications consulting firm focused on food and agriculture-related trust-building research and engagement strategies. She also serves as part of the Center for Food Integrity management team, contributing to CFI’s communications strategy, content development and digital engagement. Prior to these roles she served as deputy director of communications at the White House, director of communications at USDA, chief of staff to U.S. Senator Mike Johanns, and communications director for Nebraska Governor Mike Johanns.

She began her career as a journalist and has 10 years of reporting experience with local affiliates of the CBS and ABC networks.


“I look forward to rolling up my sleeves in service to America’s farmers and ranchers,” Moore said. “It has never been more important to openly and authentically tell the story of American agriculture. AFBF and the extended Farm Bureau family have a powerful platform and voice - I’m eager to build on the great work being done to leverage it.”

AFBF Executive Vice President Dale Moore welcomed Moore to the organization and to her new role, “AFBF is confident Terri’s leadership and talents, paired with the skills and abilities of our award-winning communications staff, will provide excellent service and results for the entire Farm Bureau organization.”