WATT Global Media launched an Instagram channel to celebrate chicken and share the many experiences highlighting the world’s favorite protein. Everyone from foodies to industry stakeholders are encouraged to follow @celebratingchicken and submit photos of their favorite chicken meal, restaurants, clever marketing, retro signage, logos, ads, big chicken statues and more. Use the hashtag #celebratingchicken to have a photo featured.

“Celebrating Chicken globally showcases the why and how of those who love chicken around world, from local restaurateurs who have created destination locations inspired by chicken to the newest of creative preparations,” said Greg Watt, president and CEO of WATT Global Media.

Each photo featured will include poultry production, consumption and chicken facts supplied by the National Chicken Council (NCC).

The most popular picture on Instagram is a photo of an egg with a record-breaking 53.6 million likes. Can chicken beat it?

More chicken, please

With world poultry production at nearly 123 million metric tons in 2018 and expected to rise to 139 million metric tons by 2027, poultry meat remains the most produced meat in terms of metric tonnage, according to Food and Agriculture Organization (FAO) and WATT Global Media Poultry Trends data. Global average poultry consumption is 30.67 pounds (13.91 kilograms) per person, per year, with Israel and the United States consuming the most at 128.97 pounds (58.5 kilograms) and 109.79 pounds (49.8 kilograms), respectively.


Pork is the most widely eaten meat in the world accounting for over 36% of the world meat intake, according to FAO data. It is closely followed by poultry at 35% and beef at 22%.

Global poultry meat consumption is projected to increase regardless of region or income level. International Poultry Council (IPC) economists agree that poultry is positioned to become the world’s most consumed meat protein in 2019, taking the lead over pork, as African swine fever spreads in pig herds across China.

Despite the upheaval in proteins, the appeal of chicken — a lean, nutritious and economical source of protein — stretches far and wide, throughout the cuisines of cultures around the world. As an integral part of the lives, meals and traditions of so many, chicken is something to celebrate.

Celebrating chicken at the 2019 Chicken Marketing Summit

Be on the lookout for more about @celebratingchicken at the 2019 Chicken Marketing Summit, July 21-23, recognizing the many stakeholders of the industry from local to national and international. Don’t miss the opportunity to attend and discover how channels, choices and challengers influence consumers’ chicken purchasing behavior.