Foster Farms has launched its "Feels Good to Be Free Range" digital ad campaign, which promotes the company’s free-range chicken products that are available to millions of West Coast consumers.
According to the company, free-range chicken is no longer just a niche item found at specialty stores and Foster Farms' Simply Raised, No Antibiotics Ever free-range chicken is now available at leading supermarkets from San Diego to Seattle.
"Consumers are increasingly interested in where their food comes from and how it is raised," said Helen Kurtz, Foster Farms' chief marketing officer. "Simply Raised is already grown without antibiotics, farmed locally and certified by the American Humane Association, so it was a natural next step to provide outdoor access for our flocks and raise them free range. Our new advertising and refreshed packaging shine a light on a great choice for chicken, that's now even better."
Debuting July 1, the new digital ad campaign features two :15- and :30-second spots and will run on streaming platforms such as Hulu, Roku and YouTube with integrated social media content. The ads celebrate the freestyle dance moves of Foster Farms Simply Raised No Antibiotics Ever chickens set to 90's pop music. The campaign was developed by Deutsch Los Angeles, Foster Farms' creative agency since 2015.
"We've always tried to bring a smile along with great chicken to our consumers," Kurtz added. "What's new is an all-digital approach to media that enables us to reach them at home, online, on the go and in-store."
To make Foster Farms Simply Raised free range chicken part of this summer's menu, the company has published several recipes on its website.
Foster Farms, according to the WATTAgNet Top Poultry Companies Database, is the 11th largest broiler company in the United States, having processed 21.1 million pounds of ready-to-cook chicken on a weekly basis in 2018. It is also the 11th largest turkey company in the United States.