News and analysis for the global poultry industry.
Business & Markets / North America
on July 11, 2019

McDonald’s franchisees want to unleash power of chicken

A premium chicken sandwich offering will help McDonald’s better compete with Chick-fil-A, franchisee group board says

McDonald’s franchisees believe the fast food chain does not presently have an offering that demonstrates “the power of chicken,” and the introduction of a premium chicken sandwich could change that.

In doing so, the franchisees hope McDonald’s will do a better job of fending off growing competition from rival company…

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