Just BARE is launching #ThighsForTheWin, a new campaign to celebrate the backyard grilling experience and share information about flavorful chicken thighs.

“Just BARE is helping deliver everything needed for a backyard grilling experience with outdoor prizes and flavorful recipes for chicken thighs,” says Kelsie McEndaffer, brand public relations and communications manager. “Summer is a peak time for gatherings with friends and family, and we’re excited to be a part of those moments and share why chicken thighs are a staple for any event.”

Just BARE’s summer promotion kicked off July 8 and will last for six weeks. This campaign allows you to put your cares to the side and enjoy summer, featuring backyard-busting prizes, social to share with friends and recipes that will make any cookout the talk of the cul-de-sac.

You can’t have summer without some cool, new gear. Just BARE is hosting a sweepstakes to enter to win prizes that create the perfect backyard oasis, including top-of-the-line coolers, pool toys, a hammock and more. Entering is simple and convenient by voting on delicious recipes using Just BARE chicken thighs. Voting will be available on Just BARE’s Facebook and Instagram pages until Friday, August 16.

Taking it one step further, cities across the country will compete for votes for the opportunity to be the champion of summer and host a catered cookout and block party, courtesy of Just BARE chicken. See the full sweepstakes rules here.

Chicken thighs fit into any lifestyle. “Just BARE chicken thighs are juicy, flavorful and easy to prepare — especially on the grill,” says McEndaffer. “Through this promotion, we’re connecting with consumers to share information on how versatile chicken thighs are and breaking down purchase barriers.”

To learn more, visit Just BARE’s homepage and share how you’re using chicken thighs by connecting on Just BARE’s social channels or using #ThighsForTheWin.