WATT Global Media recently launched an Instagram channel to celebrate chicken and share the many experiences highlighting the world’s beloved protein. The new account features a wide array of chicken themed photos including chicken dishes, restaurants, clever marketing, retro signage, logos, ads, big chicken statues and more.

Celebrating Chicken globally showcases the why and how of those who love chicken around the world, from local restaurateurs who have created destination locations inspired by chicken to the newest creative preparations,” said Greg Watt, president and CEO of WATT Global Media.

In 2018, world poultry production reached nearly 123 million metric tons and is expected to rise to 139 million metric tons by 2027, and is the most produced meat in terms of metric tonnage, according to Food and Agriculture Organization (FAO) and WATT Global Media Poultry Trends data. Global average poultry consumption is 30.67 pounds (13.91 kilograms) per person, per year, with Israel and the United States consuming the most at 128.97 pounds (58.5 kilograms) and 109.79 pounds (49.8 kilograms), respectively.


Poultry industry professionals are invited to attend Chicken Marketing Summit, an annual executive conference hosted by WATT Global Media, which explores the issues and trends in food marketing and consumer chicken consumption patterns. Chicken Marketing Summit is scheduled for July 21-23, 2019 at the Belmond Charleston Place in Charleston, South Carolina. Registration is now open.

The 44th annual Chicken Marketing Summit features a new theme, “Channels, Choices and Challengers,” examining how channels, choices and challengers influence consumers’ chicken purchasing behavior. The 2019 edition will feature globally recognized speakers and panelists who will provide insights and creative solutions for how chicken sales and marketing professionals can effectively and efficiently connect with today’s consumers.

For more information about the 2019 Chicken Marketing Summit agenda visit, www.ChickenMarketingSummit.com.