The founder of Daybreak Foods, Robert C. Rehm, 83, died on Wednesday, July 24, 2019.

He was born on June 7, 1936, in Watertown, Wisconsin, the son of the late Arthur and Nell (Buck) Rehm.

He graduated from Lake Mills High School in Wisconsin in 1954 and later earned his bachelor’s degree in marketing from University of Wisconsin-Madison in 1958.

On October 4, 1958, he married Barbara Jean Nickels.


After college, he worked for Northwestern Mutual for a year prior to joining his father and brothers in the family egg business. In 1965, he began the company that is now known as Daybreak Foods. After retirement, he spent the next five years in the real estate development business.

Rehm is survived by his wife, Barbara; five children, Robert Jr. (Sherry), William (Jackie), Burton “Tony” (Colleen), Brent (Tara), and Elizabeth “Betsy” (Brian) Lund; and 14 grandchildren, Robert III Rehm, Olivia Rehm, Russell (Alina) Rehm, Clayton (Emily) Rehm, Barrett Rehm, Mackenzie “Macky” Rehm, Tony Rehm Jr., Nathaniel Rehm, Bradley Dutton, Josie Rehm, Menley Rehm, Therin Rehm, Johnathon Lund and Carson Lund.

He was preceded in death by two brothers, Arthur Rehm Jr. and Edwin Rehm; one sister, Edith Roedl, and two grandsons, Tanner Rehm and Brent Rehm Jr.

Visitation and burial services have been conducted. Memorials may be made to St. Francis Xavier Catholic Church in Lake Mills, Wisconsin.