Marketing poultry products to younger generations
Consumers’ food-buying decisions are changing rapidly, and chicken and egg producers that fail to act on these changes do so at their own peril.
In addition to the traditional influences of price, taste and convenience – where poultry products fare quite well – new factors are now considered by consumers, especially by younger generations.
Consumers now want authenticity, as it relates to food composition, ingredients and healthiness. Sustainability is the second new buying factor…