During the International Poultry and Pork Show (SIAVS 2019), the “Brazilian Breeders” brand was launched. As part of a partnership between Brazilian Chicken, Brazilian Eggs and Brazilian Pork, it is a project led by the Export Promotion Agency of Brazil (Apex-Brasil) and the Brazilian Association of Animal Protein (ABPA) to promote and support exports of poultry genetics.

This project brings together nine breeding companies and producers of fertile eggs and day-old chicks from Brazil. These are companies that participate nationally and in foreign markets. They are Aviagen, Globoaves, Hubbard, Avícola Catarinense, Grupo Alvorada, Hy-Line, Cobb, Hendrix Genetics and Pluma Agroavícola.

In the Americas, countries like Canada, United States, Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay, Venezuela and the Dominican Republic, as well as other Caribbean nations, buy Brazilian genetics. 

During the presentation, ABPA President, Francisco Turra, said, “Brazil takes advantage of this great moment to expand exports of animal protein,” referring to “genetics is a wealth of resources.” 

On the other hand, Ricardo Santin, executive president of ABPA, said that “Brazil has a great poultry genetics industry: day-old chicks, hatching eggs, breeders, with exports to more than 28 countries.” One of the important aspects is that it “complements the local industry.”

“We not only sell chicken meat, but also genetic material and we want to show that Brazil is an island of avian health,” Santin said, emphasizing that the country is free of Newcastle disease and avian influenza.

It is not about replacing the big breeding companies. “We want to say we are a support for any country, for any industry in the world. Brazil is ready to supply genetic material under sanitary conditions.”

In addition, along with the breeding companies, the compartmentalization process has been developed, in which companies have invested a lot of money.