on November 4, 2019
Gen Z moms will dig deeper for information on chicken
Old marketing techniques will not work for new generation of mothers
There is a new set of consumers that people who market chicken products must now reach: Generation Z.
That generation was born between 1995 and 2015, and the oldest members of that generation are now becoming parents. Maria Bailey, CEO of BSM Media, speaking at the 2019 Chicken Marketing Summit…