News and analysis for the global poultry industry.
Consumer Trends / Broiler Husbandry / North America
on November 4, 2019

Gen Z moms will dig deeper for information on chicken

Old marketing techniques will not work for new generation of mothers

There is a new set of consumers that people who market chicken products must now reach: Generation Z.

That generation was born between 1995 and 2015, and the oldest members of that generation are now becoming parents. Maria Bailey, CEO of BSM Media, speaking at the 2019 Chicken Marketing Summit

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