Owner of Vetworks Maarten de Gussem shared his ideas, “I think it’s stunning to see the amount of money invested in growing broilers without proper training of the people doing the day in day out work in the chicken houses. It’s like handing the keys of a Ferrari to your seven year-old son, that just warmed up playing Grand Theft Auto, no?
"Although there are a lot of books available to train broiler farmers on their management skills, we all know how hard it is to motivate adults that have a day in day out job to go and study bent over a book. On top of that it is well known that visualizing information improves us, humans, to absorb knowledge and skills. Especially for farming, picking up signals coming from the animals and thinking about what they mean is not enough. We need to stimulate the farmers immediately to take action as that broiler is again like a Ferrari: if we make a small steering mistake it is very likely we end up in the gravel trap, no?
"Modern technology allows us to develop even more convenient playful and a fun-ways to learn and to practice the knowledge that is available in books. E-learning has become one of the most important innovations in human history that allows good uniform education accessible from anywhere in the world.
"That is why we developed a tool based on probably the most popular broiler management book, Broiler Signals. There’s a basic course that brings the essentials in just half a day run -through time, and there’s an extended version that goes a lot deeper and is intended for farmers, technical- and production managers, veterinarians, …in other words professionals that have a final responsibility of a broiler operation and thus manage a farm or co-workers running the broiler houses."
This course is now available on www.broilersignals.com or contact firstname.lastname@example.org for more information.