Dakota Provisions announces the launch of its first consumer turkey products brand, Dakota 44.
Dakota 44, according to the company, offers a variety of creatively crafted fresh turkey products, delivering a wide range of on-trend flavor profiles that come in several easy-meal and snacking forms. These new products extend to all parts of the day and are driven by three core consumer demands: bolder flavors, greater ease, more transparency.
As 21% of consumers report eating more turkey this year than last (Mintel Poultry Report, 2018), they are also desiring new flavors and forms. Dakota 44 aims to satisfy every craving and eating occasion, offering unique products like:
- Protein-filled turkey breast snack bites
- Salad-enhancing toppers
- Shaved turkey breast
- Sliced whole muscle deli meats
- Ready-to-cook meatballs
- Butcher patties
- Turkey bacon
- Versatile ground turkey
- Traditional whole turkey
Flavor profiles include desirable tastes foodies are craving, like maple bacon, bacon ranch sriracha, Szechuan, BBQ and smoky poblano.
“We believe in your right to have crazy delicious food wherever and whenever you feel like it,” said Renee Robertson, senior marketing manager, Dakota 44. “And because we don’t believe in bland or boring eats, we’ve developed a brand with flavors and forms consumers desire, but haven’t found in their grocery stores yet.”
The Dakota 44 sales representatives are actively meeting with retailers now to get the products on shelves soon.
Family farm origins with transparent, sustainable practices
Beyond providing delicious turkey products, Dakota 44 also stands for something more. In an age when 68% of consumers want to know where their poultry comes from and 62% want to know how it was raised (Mintel Poultry Report, 2018), Dakota 44 is passionate about providing high-quality turkeys raised on GAP-certified farms and fed a 100% vegetarian diet with no antibiotics ever. In fact, the turkeys follow a diet of grains grown on the same farms where they are raised.
The brand’s roots are in South Dakota, having started with a partnership among 44 family farms within the Hutterite community, whose compassion in taking great care of poultry has carried over into the brand, the company stated.
Further, the family farms producing these products that are soon to hit the market are GAP (Global Animal Partnership) certified, and each is working to follow sustainable practices, according to a press release. Consumers can see this manifest itself through a Farm Finder feature on the Datota 44 website, where they can read up on the farm from where their turkey product came.
“We are proud of what we put into our products and know exactly where every turkey comes from, and it’s important for us to share that with our consumers,” said Ken Rutledge, president and CEO, Dakota Provisions. “We’re committed to crafting better food for the better good, and that starts with having high standards when it comes to what our turkeys eat, how they’re treated and the manner in which they’re raised.”
