Wingstop, the restaurant brand with more than 1,300 locations worldwide, today announced an agreement with the brand’s largest partner, Wingstop Mexico, that expands the current development agreement and extends it to 2028 and includes the build-out of 80 additional restaurants, for a total of 200 in the country. This agreement helps further establish Wingstop in an already strong and influential market.
“Our journey with Wingstop has been remarkable, and we’re fortunate to have a brand that trusts and values the potential of our Mexican markets,” said Carlos Cantu, CEO of Wingstop Mexico. “We’re honored and thrilled to continue serving Mexico that signature Wingstop flavor – now with more locations than ever before!”
The brand currently operates 86 restaurants in the country and plans to open 16 restaurants in 2019, with all territory committed under the current agreement. Wingstop is one of the top three restaurant brands in Mexico’s casual dining segment as measured in number of locations.
The brand’s initial expansion into Mexico in 2009 included plans to open 120 restaurants and marked a key milestone as Wingstop’s first international market. Due to its close proximity to the U.S., the Mexican market resonated with the Wingstop name and presented an opportunity to offer a new dining experience for consumers. Mexico was also the first market to launch the Wingstop Sports model, featuring a full-service bar and extended menu.
“Our success in Mexico demonstrates Wingstop’s portability and power to scale across the world as we drive toward our vision of becoming a top 10 global restaurant brand,” said Nicolas Boudet, President of International at Wingstop. “Through the combination of strong and committed brand partners such as Wingstop Mexico, we’ve delivered a differentiated guest experience worldwide centered around bold flavor, unparalleled quality, and fresh, made-to-order wings.”
Wingstop is present in eight countries outside of the U.S., including a newly-launched restaurant in London, and will open its first location in France by year-end, bringing the total country count to nine.