Tyson Foods has discontinued its ¡Yappah! Protein Crisps, a chef-composed snack crafted from rescued ingredients.
The company debuted the product line in May 2018. The ¡Yappah! brand Protein Crisps, were crafted from rescued and upcycled vegetable and grain-based ingredients that might otherwise be left behind. Tyson Foods provided upcycled chicken breast trim still full of flavor and protein, and combined it with either rescued vegetable puree from juicing or rescued Molson Coors spent grain from beer brewing to create the snack, the company explained at the time.
However, a message on the ¡Yappah! website expressed that the brand had been discontinued.
“We’re sorry, but Yappah Chicken Crisps are no longer available,” the message read. “The team decided that the product did not offer the viability that would enable continued investment. Thank you for your interest. Have a nice day!”
The ¡Yappah! brand was designed to be an umbrella under which future products and product categories will be launched that help address major social and sustainability challenges related to food.
¡Yappah! came in four flavors. Those were:
From rescued vegetable puree:
- Chicken Carrot - Curry Flavored
- Chicken Celery - Mojo Flavored
From rescued spent grain:
- Chicken IPA White Cheddar
- Chicken - Shandy Beer Flavored
¡Yappah! was the first product line created by the Tyson Innovation Lab. Formed in late 2017, Tyson Innovation Lab is a specially-selected team charged with driving faster innovation, new growth and increasing speed to market for new products. In six months, the team must design a product that is market launch ready.
